What is the role of content in the buyer journey
admin2019-11-12T09:05:25+00:00WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing! What you don’t know about marketing and sales funnels that [...]
The difference between a buyer journey and a customer journey
admin2019-10-07T08:53:09+00:00Anyone who has invested the time mapping the end-to-end customer journey for their business will almost certainly have come across one simple revelation: it is not one [...]
Mapping the Buying Journey
admin2019-10-07T08:54:27+00:00A few weeks ago, I treated myself with a pair of Bose SoundSport Free wireless headphones. They’re brilliant. I love them. But even though they have been available [...]
RBS Case Study
admin2019-10-07T08:53:49+00:00Marketing for financial services is difficult. In this article we show how several of the big challenges were tackled by an implementation of Odyssiant at RBS. A [...]
Dynamic content personalises the journey
admin2019-09-25T12:04:58+00:00Personalising content is not hard.... The quest for personalisation remains a marketing obsession, and rightly so. Simply treating customers as a collective mass where the individual’s needs [...]
The biggest challenge of setting up an AI for marketing
admin2019-09-25T11:43:34+00:00As marketers begin to seek practical applications of AI, they are encountering the first challenges. However, the biggest challenge of all is data. Almost all AIs require [...]
Where are your customers on the pre-sales journey?
admin2019-09-25T09:36:42+00:00Two questions with profound consequences for how your market and sell to your customers today Question 1: How many customers make it from your marketing activities through [...]
Knowing your customers needs
admin2019-09-25T09:18:48+00:00If I’m going to buy from you, I need to know you can meet my needs; that’s a no brainer. If I’m going to engage with your [...]
B2B Banking Case Study for ICE
admin2019-09-25T09:00:46+00:00The following case study looks at the the results of a B2B Banking implementation of ICE using Odyssiant. The report discusses a new approach for customer communications that [...]