WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing! What you don’t know about marketing and sales funnels that [...]
Anyone who has invested the time mapping the end-to-end customer journey for their business will almost certainly have come across one simple revelation: it is not one [...]
A few weeks ago, I treated myself with a pair of Bose SoundSport Free wireless headphones. They’re brilliant. I love them. But even though they have been available [...]
Marketing for financial services is difficult. In this article we show how several of the big challenges were tackled by an implementation of Odyssiant at RBS. A [...]
Personalising content is not hard.... The quest for personalisation remains a marketing obsession, and rightly so. Simply treating customers as a collective mass where the individual’s needs [...]
As marketers begin to seek practical applications of AI, they are encountering the first challenges. However, the biggest challenge of all is data. Almost all AIs require [...]
Two questions with profound consequences for how your market and sell to your customers today Question 1: How many customers make it from your marketing activities through [...]
If I’m going to buy from you, I need to know you can meet my needs; that’s a no brainer. If I’m going to engage with your [...]
The following case study looks at the the results of a B2B Banking implementation of ICE using Odyssiant. The report discusses a new approach for customer communications that [...]
Intelligent Customer Engagement began from a simple premise: content is the best way to have meaningful engagements with your target audience but most content marketing lacks strategy. [...]
