We are seeing a Perfect Storm of issues brewing among businesses both large and small, and both B2C and B2B. Any one of these issues is a [...]
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Is Customer Journey Management next? Growing the size of your customer base and managing it has been the mission of a number of methods, movements, technologies, approaches or business [...]
Silos are one of the largest hurdles for any successful Cx programme to overcome. I explained why in my article “Is Customer Journey Management next?” when I [...]
Content marketing is not a volume game, although those running such programmes admit they often feel like they are. It is no doubt why the phrase ‘feeding [...]