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Persona -> Needs -> Map -> Content -> Marketing Funnel -> Sales Funnel -> Customer

2019-09-24T16:45:30+00:00

In my previous article “Customer Journey Mapping - Needs & Wants”, I discussed how customers’ needs change throughout their buying journey. That represents a challenge for us [...]

Persona -> Needs -> Map -> Content -> Marketing Funnel -> Sales Funnel -> Customer2019-09-24T16:45:30+00:00