Content marketing is a fast changing and evolving space. It can be a challenge to keep up with what the latest techniques are and to assess if [...]
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So far admin has created 33 blog entries.
There is a truism that you get what you measure. When looking at digital content marketing the standard industry approach is to measure clicks. This gets translated [...]
Audience journey planning can transform your approach to planning content production. This is because for the first time you can have a structure in place for determining [...]
Only 38% of marketers say they are effective at content marketing which is clearly a problem if the average organisation spends 30% of their marketing budget on [...]
“Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In [...]
In my previous article “Customer Journey Mapping - Needs & Wants”, I discussed how customers’ needs change throughout their buying journey. That represents a challenge for us [...]
Chief marketing officers (CMOs) who design and incorporate customer journey management as part of their overall activities outperform all others by 54% (24.9% vs 16.2%) in annual [...]