B2B Banking Case Study for ICE
- Posted by: Aly Richards
- Category: Uncategorized
The following case study looks at the the results of a B2B Banking implementation of ICE using Odyssiant.
The report discusses a new approach for customer communications that was implemented with the aim of creating significantly more effective marketing and results than traditional campaigns. Combined with the journey based content engagement provided by Odyssiant, the project proves the ability to both generate marketing qualified leads for sales from the existing customer base and to increase the quantity and quality of opportunity/leads for other engagement tools such as a Pega decision engine.
As the results of this project show, ICE has direct and immediate benefits for lead generation and sales that will provide a corresponding boost in revenues. By analysing customer needs and creating content that directly resonates with those customer needs, the project demonstrated how brands can engage customers and then use content to steer them towards a sale decision.
Full marketing attribution is possible creating the ability to better manage costs. In addition, brands can expect to see improved customer satisfaction and increased customer insight.