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RBS Case Study

2019-10-07T08:53:49+00:00

Marketing for financial services is difficult. In this article we show how several of the big challenges were tackled by an implementation of Odyssiant at RBS. A [...]

RBS Case Study2019-10-07T08:53:49+00:00

Needs and Wants

2019-09-20T07:50:46+00:00

Customer Journey Mapping - needs & wants I want chocolate cake, but I need an apple. I might also want an apple, but I probably don’t need [...]

Needs and Wants2019-09-20T07:50:46+00:00

Persona -> Needs -> Map -> Content -> Marketing Funnel -> Sales Funnel -> Customer

2019-09-24T16:45:30+00:00

In my previous article “Customer Journey Mapping - Needs & Wants”, I discussed how customers’ needs change throughout their buying journey. That represents a challenge for us [...]

Persona -> Needs -> Map -> Content -> Marketing Funnel -> Sales Funnel -> Customer2019-09-24T16:45:30+00:00