RBS Case Study

Marketing for financial services is difficult. In this article we show how several of the big challenges were tackled by an implementation of Odyssiant at RBS. A good way to “heard the cats” and to understand the challenges for financial services marketing is by using the “4P’s of marketing” [...]

Why now for ICE?

We are seeing a Perfect Storm of issues brewing among businesses both large and small, and both B2C and B2B. Any one of these issues is a suitable catalyst for considering Intelligent Customer Engagement (ICE), however combined they make ICE a business priority. So what is this Perfect Storm [...]

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