The Buyer Journey Mapping Masterclass is your easy, step-by-step guide for creating buyer journey maps and aligning your content through your sales funnels. In the Buyer Journey Mapping Masterclass, I show you how to:
  • Build Personas for content creation
  • Define your editorial positioning
  • Build and manage Buyer Journey Maps
  • Audit content
  • Activate your journeys in sales funnels with NEXT-BEST-CONTENT
What you get with Buyer Journey Mapping Masterclass It consists of 27 online video lessons that are divided into 7 modules:
  • Foundations
  • Customer Strategy
  • Value Proposition
  • Transformation Promise
  • Buyer Journey Mapping
  • Content
  • Activation