The Buyer Journey Mapping Masterclass is your easy, step-by-step guide for creating buyer journey maps and aligning your content through your sales funnels.
In the Buyer Journey Mapping Masterclass, I show you how to:
- Build Personas for content creation
- Define your editorial positioning
- Build and manage Buyer Journey Maps
- Audit content
- Activate your journeys in sales funnels with NEXT-BEST-CONTENT
What you get with Buyer Journey Mapping Masterclass
It consists of 27 online video lessons that are divided into 7 modules:
- Foundations
- Customer Strategy
- Value Proposition
- Transformation Promise
- Buyer Journey Mapping
- Content
- Activation
