Buyer Journey Mapping Masterclass

Buyer Journey Mapping Masterclass

£295.00

The Buyer Journey Mapping Masterclass is your easy, step-by-step guide for creating buyer journey maps and aligning your content through your sales funnels.

In the Buyer Journey Mapping Masterclass, I show you how to:

  • Build Personas for content creation
  • Define your editorial positioning
  • Build and manage Buyer Journey Maps
  • Audit content
  • Activate your journeys in sales funnels with NEXT-BEST-CONTENT

What you get with Buyer Journey Mapping Masterclass

It consists of 27 online video lessons that are divided into 7 modules:

  • Foundations
  • Customer Strategy
  • Value Proposition
  • Transformation Promise
  • Buyer Journey Mapping
  • Content
  • Activation

Description

Discover the Simplest Method for Creating Buyer Journey Maps …

So that you can manage your content marketing live with massive improvements in your lead volumes and conversion rates!

New Buyer Journey Mapping Masterclass Makes It Easy for Anyone to Build and Manage Content for Marketing … Even if you are not a technical “Expert”

There’s massive opportunities to radically improve your sales funnels and marketing campaigns. And if you’re like most marketers, you’d probably love to get any improvements you can … but there’s a huge problem. Building multi-step, multi-thread personalised end-to-end buying experiences and aligning all that with your marketing automation or CRM tools is really hard. First, you have to understand how people and businesses buy … and the shocker – that is probably not how you are selling!

Then you have to figure out how to align the customers buying process to your content.

How in the world do you do that? Do you just start contacting agencies? Design it yourself in a spreadsheet – but where to begin? Try to do it with your marketing automation tools? And what’s a buyer journey anyway?

Most People Give Up & Make Do

The Buyer Journey Mapping Masterclass is your easy, step-by-step guide for creating buyer journey maps and aligning your content through your sales funnels.

In fact, by focusing on your content specifically for journeys you will find that you no longer have to “feed the beast”, endlessly creating content that may not even get engagement.

That’s because my course teaches you how to create content that is aligned to what your customers need to make their buying decision. I get under the skin of how and why people buy.

In the Buyer Journey Mapping Masterclass, I show you how to:

  • Build Personas for content creation
  • Define your editorial positioning
  • Build and manage Buyer Journey Maps
  • Audit content
  • Activate your journeys in sales funnels with NEXT-BEST-CONTENT

My course leaves nothing to chance—for any product you have to sell, I teach you how to build the perfect buyer journey.

But that’s not all.

In the Buyer Journey Mapping Masterclass, you’ll also get my strategies for defining your value proposition and transformation roadmaps. Because if you’re like most marketers, you may have built these a while ago and they are on the shelf somewhere gathering dust. That is why my course is designed to help you succeed, even if you have very little previous experience.

What you get with Buyer Journey Mapping Masterclass

It consists of 27 online video lessons that are divided into 7 modules:

  • Foundations
  • Customer Strategy
  • Value Proposition
  • Transformation Promise
  • Buyer Journey Mapping
  • Content
  • Activation

It’s the most comprehensive buyer journey mapping course you’ll find on the market today.

I’m offering the Buyer Journey Mapping Masterclass for just one easy payment of £295

Meaning that you’re getting each lesson for about £10 – that’s less than you probably spent the last time you grabbed lunch at a pub! (When you could go out!)

I can’t wait to show you how easy it is to build and manage buyer journey maps.

Aly Richards

Founder, Cx Genius

Founder, Odyssiant

 

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